Branding: Retail Branding

Retail branding is branding designed just for retail businesses. This type of branding takes all of the different products under one roof and finds a way to market the seller rather than each individual product, which may come from multiple other businesses and manufacturers.

Retail branding allows you to sell products from multiple manufacturers and other brands. But, of course, you can also sell your own products only, in which case you’ll still need retail branding that conveys why people should shop at your business instead of somewhere else.